Tuesday, June 22, 2010

Yves Saint Laurent Opium Fragrance New Packaging

After the relaunch of Opium and a fashion fete to celebrate the scent last week, YSL took another step and redesigned the packaging of the brand's iconic fragrance as well. Created by German graphic designer Axel Peemoeller, the splatter paints transfered the fragrance bottle to an art piece! Doesn't this new design simply explain the magic of packaging?

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